I’m Henry Mathieu. Some days I’m a copywriter.
Some days I'm a screenwriter.
Some days I’m a creative director.
Some days I go fishing.
The way I see it, my job is to convince people to want whatever you’re selling. If you need a campaign idea that will move people to buy your product, I’m your guy. If you want your ads to get stuck in people’s heads, I can write them for you. If you have a creative department, I can run it for you. If you want to make some TV commercials or online videos, I can direct them for you.
I grew up in Jackson Hole, Wyoming, skiing and fly fishing in the Tetons.
When I was 15, my family moved to Paris. I went to high school at L'Ecole Active Bilingue Jeannine Manuel where I learned to speak French and tried to convince girls to hang out with me in smoky cafes.
As an undergrad at Williams College, I double majored in English and Studio Art. I read a lot of novels, painted a lot of pictures, and studied abroad at the Glasgow School of Art.
I graduated in 2002 and moved to San Francisco right as the .com bubble was bursting. My timing could have been better, but I managed to get my first taste of life in a creative department at Foote Cone & Belding, and to have my first painting exhibition at the Café Royale. A year later, I shot down to Los Angeles, and got a job promoting movies for TLR & Associates, an entertainment focused advertising agency in Studio City.
After two years in two different cities in California, I packed up and headed back East. I found a loft in Park Slope, signed back on with FCB, and lived in New York for a pretty good stretch.
In 2008, I moved down South to be a Creative Director at Rawle Murdy, an independent agency in Charleston, South Carolina. In my tenure there, I wrote and directed numerous TV commercials and online videos, and I ran their creative department. I still keep a toehold in the Lowcountry.
In 2013, my close friends Jonathan Campo, Josh Frankel, and I founded Gravy Boat Regatta, a Brooklyn-based advertising and entertainment studio. We write, direct, illustrate, and animate original comedy that lives online and on television. We also provide select clients a range of advertising, design, and video production services.
I'm a hired gun | freelance copywriter | creative director | screenwriter currently based in Brooklyn. I’m open to freelance opportunities wherever they present themselves.
Freelance Copywriter / Creative Director: Ongoing.
Y&R. New York, NY.
Pereira & O'Dell. New York, NY.
MRM // McCann. New York, NY.
VaynerMedia. New York, NY.
Launchpad. New York, NY.
mcgarry bowen. New York, NY.
Agency Sacks. New York, NY.
IFC Films. New York, NY.
Content-OS. New York, NY.
Tribe Pictures. Chatham, NJ.
O'Keefe Reinhard & Paul. Chicago, IL.
Circ. Jackson, WY.
On Ideas. Jacksonville, FL.
Silverlign. Campbell, CA.
True Action. San Francisco, CA.
Lieberman Productions. San Francisco, CA.
Lock 'N Load Pictures. Los Angeles, CA.
Juice. Paso Robles, CA.
the brandon agency. Myrtle Beach, SC.
Six Axis, LLC. Charleston, SC.
Blue Ion. Charleston, SC.
Slant. Charleston, SC.
Gil Shuler Graphic Design, Inc. Charleston, SC.
Obviouslee Marketing. Charleston, SC.
LaBarge + Partners. Charleston, SC.
Clients include 20th Century Fox, US Army, Dell, GE, Philips, nest, AT&T, CenturyLink, ebay, Magento, Levi's, Dockers, Adidas, Oakley, Jambu, JP Morgan Chase Bank, PNC, Rocky Mountain Bank, FMCG Direct, Armonia, Bud Light, Nestlé Waters, Schmaltz Brewing Company, Winn-Dixie, Bi-Lo, Proactiv, Le Creuset, New Directions Behavioral Health, Macy's, Premium Outlets, RePower South, Sumter Transport, SafeRack, ErectaStep, Atlatl, Bridger Crane & Rigging, Montefiore, Anda, Actavis, iCashe Geode, Contour Investment Properties, BANa, Flashmaster, RT Gear, Folbot, Alarm.com, TechFaster.com, HurryHurry.com, DGTS, Solaire Generation, pvXchange, zloop, London Cut Cigars, Paso Robles Wine Country Alliance, Villa San-Juliette Vineyard & Winery, American Red Cross, Association for the Blind, Pat Tillman Foundation, USAA, and the Grounds4Giving Habitat for Humanity Monthly Coffee Club.
Founder / Writer / Creative Director
Gravy Boat Regatta. Brooklyn, NY. Ongoing.
Founded Gravy Boat Regatta, a creative studio that specializes in creating video content for both the entertainment and advertising industries. We write, direct, animate, and produce original material that lives online and on television. We also provide select clients a range of advertising services including: branding and identity, messaging strategy, copywriting, graphic design, UX/UI design, animation, video production, and post production. Clients include Warner Brothers, Comedy Central, Guggenheim, Naked Filter, Smart Space Studios, and Whysaurus.com.
Rawle Murdy Associates Inc. Charleston, SC. 4/2008 – 12/2010.
Managed creative department which included giving creative direction to copywriters, art directors, graphic designers, studio artists, and producers. Wrote ad-copy for regional and national TV, radio, print, interactive, direct mail, eCRM, and social media campaigns. Wrote and directed TV commercials and online videos. Clients included MWV, Circle K, Piggly Wiggly, eSite, Cheeseburger in Paradise, Orient-Express Hotels, Destination Hotels & Resorts, Santee Cooper, The Charleston Post & Courier, and KA-BAR Knives.
Foote Cone & Belding (FCB). New York, NY. 4/2004 – 3/2008.
Wrote ad-copy for national TV, radio, print, interactive, and guerilla campaigns. Clients included Diet Coke, Oreo, Planters, Jell-O, Kraft Foods, Trane, Qwest Communications, Motorola, and the Office of National Drug Control Policy.
Copywriter / Photographer
CitiHabitats. New York, NY. 10/2003 – 3/2004.
Photographed Manhattan real estate listings, and wrote ad-copy for online, print, and social media campaigns.
TLR & Associates Entertainment Advertising. Los Angeles, CA. 1/2003 – 9/2003.
Wrote ad-copy and art directed national print campaigns promoting movies, TV shows, and theatre productions. Clients included Warner Brothers, Paramount, Universal, Disney, and Fox.
Foote Cone & Belding (FCB). San Francisco, CA / Chicago, IL. 6/2002 – 12/2002.
Wrote ad-copy in both the San Francisco and Chicago offices for national TV, radio, and print campaigns. Clients included Coors Light, Zima, Taco Bell, Dockers, and the Oakland Athletics.
Berlin Architects. Jackson, WY. 6/2001 – 9/2001.
Jackson Hole Net - www.jacksonholenet.com. Jackson, WY. 6/2000 – 9/2000.
Stanwood & Partners Public Relations (Now Carmichael Lynch). Jackson, WY. 6/1999 – 9/1999.
Williams College. Williamstown, MA. B.A. Degree. Majored in English Literature and Studio Art. Graduated Cum Laude, 2002. Studied abroad at the Glasgow School of Art and the University of Glasgow, 2001.
Columbia University – School of the Arts. New York, NY. Screenwriting for Television Summer Writing Intensive, 2011.
Wyoming Real Estate Institute. Real Estate Salesman Certification, 2003.