The Ask - Remind people to spay and neuter their pets. It's the right thing to do.
The Answer - Pose commuters billboard riddles as they ride along. The ASPCA was one of Rawle Murdy’s pro bono clients. The app came from a partnership the ASPCA had with Walmart. If Walmart customers bought certain pet supplies online, a portion of the sales would go to the ASPCA and help them spay and neuter shelter animals.
[CW – Henry Mathieu | AD – Justin Harris]