US Army | IDR
The Ask - Get people who are excited about defending Earth from the next alien invasion to consider a job in the U.S. Army.
The Answer - Jonathan and I worked with MRM//McCann to make this digital experience. The site is the center of a larger co-branded campaign between 20th Century Fox to promote their movie Independence Day Resurgence, and the U.S. Army to drive recruitment. The site features four mini-games, each simulating a different role an Earth Space Defense soldier would be asked to perform in the event of an alien invasion. If you think fighting aliens is exciting, watch the movie, and join the army.
Site - [CW – Henry Mathieu + Katie Dropick | AD - Jonathan Campo | CD – Roberto Santellena | 10+ other creatives, developers, & account supervisors]
The Ask - Help Liquidity, a nano-technology company based in Alameda, California, launch a consumer product.
The Answer - Liquidity manufactures a water filtration membrane that removes 99.9999% of bacteria and cysts that cause waterborne illnesses. My creative studio, Gravy Boat Regatta, works with Liquidity to promote their consumer brand, Naked Filter. We've helped them run a hugely successful Kickstarter campaign for the Naked Filter Water Bottle. We've designed their web site, printed collateral, digital collateral, and packaging. We've strategized, created, and implemented their social media campaign, and we've produced a video (featured) that celebrates their 2015 TechCrunch Disrupt Startup Battlefield victory.
[CD/CW - Henry Mathieu | CD/AD - Jonathan Campo]
CenturyLInk | Managed Office Microsite
The Ask - Teach small business owners what CenturyLink Managed Office is, and the value it can add to their businesses.
The Answer - CenturyLink Managed Office is an all-in-one solution to small businesses' communication and IT. With Managed Office, your small business gets phones, Internet, cloud-based business applications, and 24/7 tech support. The kicker is that you get it all for one flat rate per seat per month. That means scaling and budgeting is easy. As you can see, it's a complicated product. That's why we created a responsive microsite to make it all make sense.
[CW - Henry Mathieu | AD - Will Chan]
eSite | Rebrand & Website
The Ask - Rebrand the company and build a new website.
The Answer - eSite used to think of themselves as a geo-mapping software company. I managed a rebranding effort in which we repositioned eSite as a consulting company. With their proprietary geo-mapping and data analytics tools, they are uniquely able to help businesses answer “where,” “why,” and, "how much," questions pertaining to real estate and returns on investment. Where should we open our next 10 stores? Why do these particular locations make more sense than others? How much can we save?
[CD/CW – Henry Mathieu | AD – Justin Harris]
FMCG Direct | Website
The Ask - The First Manhattan Consulting Group is a financial services consulting company located on Park Avenue. One particularly successful arm of their business is offering highly targeted Direct Marketing services to financial firms. They needed a responsive website that showcased their formidable Direct Marketing capabilities, and reflected the well-earned prestige of their parent consulting brand.
The Answer - They reached out to my good friends and colleagues at Blue Ion in Charleston, SC. I worked as a copywriter and brand strategist on the project, and Blue Ion designed and coded the site.
[CW - Henry Mathieu | AD - David "Woody" Wood]
MWV Land Sales | Website
The Ask - Technological advancements in paper manufacturing mean that MeadWestVaco no longer needs all the land they possess to produce timber. In order to achieve the land's highest and best use, they're selling off a lot of their property. MWV Land Sales needed a website that could generate leads for their for land sales agents.
The Answer - MWV Land Sales engaged Rawle Murdy to create a website showcasing all of their property listings. We aggregated a massive amount of real estate data, and built an easily navigable website that they could update and maintain.
[CD/CW – Henry Mathieu | AD – Jen Tarsio]