The Ask - Help Charleston's #1 Newspaper generate more readership and boost ad sales.
The Answer - Lean into one of the paper's real strength's, and remind people that the Post & Courier Classifieds are the Lowcountry's go-to source for finding exactly what you need: cars, pets, boats, jobs, apartment rentals, etc. The fact is that more buyers and sellers in Charleston read the Post & Courier Classifieds than any other source. That's a good thing for people looking to buy and sell goods and services, and it's a good thing for a paper looking to sell more ad space.
[ACD - Henry Mathieu / CW - Steve Romanenghi / AD - Penny Redfern]