Milk's Favorite Cookie.
The Ask - Oreo sales were falling because parents believed cream filled chocolate cookies were bad for their children. Silly parents. We needed to stop the bleeding and get kids back on cookies.
The Answer - Convince parents that the best way to get their kids to drink a full glass of milk is with an Oreo. The Oreo Mini ad made its way into the December 2007 Communication Arts Advertising Annual, and won FBC’s ‘Best Print Ad of the Year’ award.
[CW – Henry Mathieu | AD's – Noah Davis + Seth Cohen]
Double Stuf Oreo | Ready. Set. Lick.
The Ask - Oreo wanted to have an, 'eating ritual,' for their Double Stuf cookies.
The Answer - Traditional Oreo advertising has always been about TWIST (the cookie), LICK (the cream), and DUNK (the Oreo into the milk). We took the twist, lick, and dunk traditional Oreo ritual, and made it a twist, lick, lick, lick, lick, lick, lick, lick, lick, lick, and dunk Double Stuf Oreo ritual. In other words, we transformed the classic Oreo ritual into a Double Stuf lick race.
[CW – Henry Mathieu | AD – Seth Cohen]